Denise Koeth - Senior Contributing Editor, Tire Review
Last-mile delivery demand continues to grow, boosting the tire market

Tire dealers are in an ideal position to grow their commercial business and increase profits.

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EV tire market evolves to meet driver demands

Dedicated EV replacement tires are optimized for range, tread life and reduced road noise.

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How today’s ag tires offer the performance and technology farmers need

Expertise and on-demand service are the keys to becoming trusted tire partners to loyal farmers.

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Consumer understanding is key to success in the all-weather tire segment

Tire dealers need to properly understand consumer needs based on driving habits and performance preferences.

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CUV/SUV tires continue to grow and adapt

Replacement tires will follow OEM trends toward fuel-efficiency while still meeting performance needs.

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Bridging the past and present: Totten Tire may be Birch Run’s best kept secret in tires

The single-location shop has always been able to draw the business it needs to keep busy, keep customers happy, and keep true to its roots.

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How manufacturers design LT tires to meet diverse demands

From performance demands to consumer-driven designs for diverse driving environments, the LT tire market is full of innovation.

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Tips for recommending the right light truck tire

Talking to customers about LT tires starts with understanding the nuances in the segment.

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How dealers can stay competitive in the OTR construction tire market

Tire dealers need to be ready to help their customers keep their machines at maximum utilization when it comes to tires.

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Trends to Watch for in OTR Construction Tires

There is a tremendous amount of demand for machines that take 25-in. tires.

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Intended Use is Key to Understanding the Mud-Terrain Tire Market

The rise in popularity of utilizing vehicles to camp or explore more challenging terrains has propelled this segment forward.

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Stable Grand Touring Tire Market Adapts to Vehicle Trends

The days of grand touring tires being fitted only to sedans are a thing of the past.

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