CUV/SUV tires continue to grow and adapt
Replacement tires will follow OEM trends toward fuel-efficiency while still meeting performance needs.
Bridging the past and present: Totten Tire may be Birch Run’s best kept secret in tires
The single-location shop has always been able to draw the business it needs to keep busy, keep customers happy, and keep true to its roots.
How manufacturers design LT tires to meet diverse demands
From performance demands to consumer-driven designs for diverse driving environments, the LT tire market is full of innovation.
Tips for recommending the right light truck tire
Talking to customers about LT tires starts with understanding the nuances in the segment.
How dealers can stay competitive in the OTR construction tire market
Tire dealers need to be ready to help their customers keep their machines at maximum utilization when it comes to tires.
Trends to Watch for in OTR Construction Tires
There is a tremendous amount of demand for machines that take 25-in. tires.
Intended Use is Key to Understanding the Mud-Terrain Tire Market
The rise in popularity of utilizing vehicles to camp or explore more challenging terrains has propelled this segment forward.
Stable Grand Touring Tire Market Adapts to Vehicle Trends
The days of grand touring tires being fitted only to sedans are a thing of the past.
Manufacturers Push UHP Summer Tire Segment to the Limits
In a targeted segment that caters to enthusiasts — from spirited daily drivers to weekend track warriors — dealers who are up to speed on tire features, performance and options will find success with their UHP summer customers.
Tires for Fast-Growing SUV/CUV Segment Must Meet Versatile Consumer Demands
Both OE fitments and replacement tires have shifted to increased rim diameters from what was standard just a decade ago.
Commercial Van Tire Segment Continues to Deliver Growth
In addition to increased e-commerce sales during the pandemic, many elements have influenced the growth of the commercial van tire segment.
Winter Tire Market Flat, But EV-Specific Products Bring Opportunity
Affected by pandemic supply chain disruptions and the uptick in sales of all-weather tires, the winter tire market in the U.S. has been largely flat in recent years. Despite the expectation that this will continue, tire dealers in snowy regions like the northern U.S. and Canada still should plan ahead to meet consumer demand in