LIVE AT SEMA: Pirelli Plans to Make Some Noise - Tire Review Magazine

LIVE AT SEMA: Pirelli Plans to Make Some Noise

Pirelli Tire North America has big plans for this year’s SEMA Show, with launches of key new “green” tires.

Set to be launched at the show are the Scorpion Verde All Season and the P Zero Trofeo.

Designed for SUVs, crossovers and light trucks, the Scorpion Verde All Season delivers improved performance in wet braking, dry handling, wet handling, snow traction and reduces aquaplaning, Pirelli claims, and with decreased rolling resistance and an 8% reduction in weight, it lowers CO2 emissions.
 
P Zero Trofeo is a DOT street legal race tire with a wider contact patch, and a stiffer sidewall for greater rigidity and stability during acceleration and braking.

Getting size expansions are P Zero Nero (315/25R23 102Y XL), P Zero – Run Flat (285/35ZR19 (99 Y) and 245/40ZR18 93Y), and Scorpion Ice and Snow (245/55R18 103H and 245/50R19 105V XL).

“Pirelli’s ‘Green Performance’ strategy translates into new products and new production systems with reduced environmental impact and low energy consumption – all while focusing on quality and added safety,” the company said. “Investments in technology and innovation run parallel to ambitious objectives such as pushing the green proportion of our tires from the current 20% to 40% by 2011, as well as offering mobility that joins added safety and performance to environmental sustainability.”

Pirelli said its eco-sustainability strategy resulted in its lowering of water consumption levels 12.7%, energy consumption 9.2%, and both its CO2 and NOx emissions by 8.9% and 14.9% respectively over the last four years.

You May Also Like

BKT becomes member of the Global Platform for Sustainable Natural Rubber’

GPSNR brings together natural rubber producers, traders, tire manufacturers and other industry partners to promote sustainable solutions.

OTR-tire-feature-– BKT-Earthmax-Sand-Pic-1400

BKT has announced its membership of the Global Platform for Sustainable Natural Rubber (GPSNR). BKT said it is thus taking a further step in promoting long-term sustainable practices, culminating in a more environmentally conscious and friendly production in line with the principles defined by GPSNR.

Natural rubber production holds several opportunities for improvement in both environmental and social terms, BKT said. The expansion of rubber plantations is likely to influence tropical forests, but by means of sustainable practices, it is possible to protect biodiversity and reduce greenhouse gas emissions. Similarly, ensuring dignified working conditions and respecting workers' rights on rubber plantations is central to promoting an ethical and sustainable industry, according to BKT.

PRT launches 28 new complete struts in North America

These products expand coverage to nearly 6 million vehicles.

PRT-28-new-struts-1400
Doran releases 360OTR tire monitoring system

The system can be integrated with telematics devices to provide off-vehicle communications of tire pressure and temperature data.

Doran-4-tire-monitoring-system
Akebono names new regional sales manager

Erick Kinnunen joins Akebono with more than 40 years of experience in aftermarket sales, training and management.

Akebono-regional-sales-manager
TEXA runs car diagnostic tool promotion

The promotion is active through Aug. 31.

TEXA-promotion
Other Posts
ATD opens regional distribution center in McDonough, Georgia

The new facility will support 22 distribution centers across Georgia, Florida, Alabama, Louisiana, Mississippi and Tennessee.

ATD-Georgia-Facility-Outside
GRI expands footprint in South America

GRI said its goal is not just to sell specialty tires, but to contribute to the region’s growth through its focus on sustainability.

GRI-team-South-America
Aperia’s Halo Tire Inflator accrues over 100 billion miles

The company said its Halo Tire Inflator has saved over 716,000 metric tons of CO2.

Aperia-Halo-Tire-Inflator
Electronic Specialties releases Pro Auto Test Lead Kit

The kit includes a full range of accessory test leads designed for automotive, heavy-duty and marine electrical troubleshooting

Electronic-Specialties-Test-Lead-Kit