How Creating Tire Service Packages Leads to Better Transparency

How Creating Tire Service Packages Leads to Better Transparency

Consider offering good, better, best packages when offering services around installing new tires.

As a tire dealer, you know what it’s like to not always get the recognition you deserve. After doing a bevy of work on heavily sophisticated machinery, most customers don’t even realize the intricacy of the service you just provided. For example, take the task of balancing a tire, which has two to three times more procedures than most customers realize. Vehicle owners may wonder why these services need to be included in service packages at all.

In this Tire Review Continental Tire Garage Studio video, we detail how to list your services and why to include bundling options.

To start, a detailed list of your service packages with cost breakdowns can be a good boost, but how do you know what services to include in what package?

A written menu with “á la carte” pricing is beneficial for customers not just for price transparency, but it allows those services to be bundled into basic and recommended packages at discounted prices.

By doing so, you can build customer appreciation, knowledge and trust in your services. Plus, listing individual tire services on the ticket can become your shop’s way to check repair frequency. Other services like tire rotation and TPMS service can also be added with the same list and bundling philosophy in mind.

Offering “free” customer services can also draw and build customer loyalty and increase sales. For instance, offering a 20-point vehicle inspection, tire rotation and road test, as well as a free tire check and air pressure set, can lead to uncovering necessary repairs.

Tire installation packages are a way for customers to get multiple services for their tires without having to pay full price for each of them individually. Here are some examples of “good, better, best” service packages you could offer customers:

Your “Good” package may include installing new tires, demounting and balancing.

The “Better” package could include all the services of the “Good” package, as well as other services like hidden weight weight placement, a dynamic wheel balance and TPMS reprogramming.

Your “Best” package will include everything in the other packages, plus rim bead seat inspection and cleaning, RFV premium dynamic wheel balancing, valve stem replacement and TPMS reprogramming.

Regardless of how you decide to package your services, it’s always a good idea to show the customer their savings options and let them decide if they prefer lower prices or premium service.

Don’t forget to follow us on Instagram and Facebook and subscribe to our YouTube channel for more tire, service and shop operations videos.

You May Also Like

Randy Breaux, Group President, GPC North America, Talks to AMN Drivetime

At NAPA, “Breaux Knows” business relationships, ABCs to avoid, and serving the automotive professional.


Growing up in South Louisiana, Randy Breaux started working young, inspired by his machinist father and grandfather. His formal career began after college, spending 26 years in manufacturing, with 21 of those at Baldor Electric Company. Following its acquisition by a European firm in 2011, he transitioned to the distribution side, joining Motion, a division of Genuine Parts Company.

Don’t estimate when it comes to parking brake adjustments

Let’s discuss a couple of different components of parking brakes to find out the best practices for adjusting them.

Important tips for wheel bearing service

Complaints like exhaust leaks to tire balance issues to vague statements like “it just doesn’t sound right” may mean bad wheel bearings.

Three facts about modern electric power steering

EPS has enabled key vehicle advancements like stop/start systems, hybrids and advanced driver assistance features or ADAS.

SUV/CUV tires continue to grow and adapt

Ask the customer questions to learn their routine and the type of performance they look for in CUV or SUV tires.


Other Posts

How the Autel MaxiSYS Ultra enhances service efficiency at Mighty Auto Pro

Time is money in vehicle repair, and the Autel MaxiSYS Ultra is all about enhancing technicians’ diagnostic prowess.

Educate your customers utilizing AI

Discover how to generate quick, accurate explanations for repair orders and estimates, boosting your shop’s credibility and customer trust.

Continental equips the Chevrolet Traverse with OE tires from its CrossContact series

Continental received worldwide original equipment (OE) approval for the CrossContact LX 20 in 20 and 22 inch sizes.

Sonic Tools USA offers tools to beat back the technician shortage

Andrew Coccari, VP of Sales and Marketing at Sonic Tools USA, delves into the causes of the technician shortage and offers some novel solutions to address the need for help around the country.

WT YT-Sonic-Tools-1400