A more recent development, however, is the strain India’s increasingly robust currency is placing on companies producing tyres for the domestic market.

Imports have become cheaper with each rise in the rupee, and those domestic market products with cut-price overseas equivalents have struggled to remain competitive. This phenomenon is not restricted to the tyre industry; the Hindu Business Line reports that a number of manufacturing sectors, including chemicals, textiles and automotive components, have been affected.

The Indian financial daily quoted Ashish Bharat Ram, managing director of SRF Ltd., as saying, “the rupee appreciation is adversely impacting those domestic manufacturers where the product is substitutable by imports.” This even applies to imported raw materials. “Imports of raw material from China, for instance, are of special concern as the yuan has not been revalued, and this puts pressure on margins even further.”

The marketing director of JK Tyres, A.S. Mehta, related that “when domestic players share the same platform as overseas players, the impact is serious. While imported goods prices are down, manufacturers who use local raw material have no advantage in production cost. Chinese tyre imports have always been a concern. Partial withdrawal of subsidy by the Chinese to their manufacturers had reduced the price gap, but rupee appreciation has once again made it an issue.”