Hennessy Industries Inc. is launching a fun and potentially beneficial contest for tire dealers and service shops. The grand-prize winner of the company’s “Lights, Camera, Coats Contest” will receive an “extreme shop make-over” package that includes an array of equipment and shop materials.
“This is going to be a fun contest for our customers with a significant grand prize,” said Kevin Keefe, Hennessy Industries’ vice president of marketing. “Our customers are already using COATS products on a daily basis, so pulling out their smartphones and shooting a quick video to tell us why they trust our products should be quick and easy.”
The contest opened on Sept. 3 runs through Oct. 23. Entering is as easy as shooting a short video and posting it to a designated site. Details can be found at ammcoats.com.
The contest will award one Coats customer with a grand-prize package valued at more than $30,000. That “extreme shop makeover” package includes a new Coats tire changer and wheel balancer, an Ammco brake lathe and a Coats BaseLine lift, as well as a fully-stocked floor rack of Bada steel wheel weights.
The grand-prize winner also will receive a trip to 2013 Global Tire Expo/SEMA Show, where the winner will be announced, and the winning video will be featured on the ammcoats.com website and Hennessy’s YouTube channel.
Video submissions for the contest will be limited to a 45 seconds testimonial. Customers can be creative with their entry, as long as they are shown standing next to a piece of Coats equipment.
A panel of judges will determine the winner based on factors such as content, quality and creativity, Keefe said.
All contest participants will be entered into a random drawing for a chance to win the runner-up prize, a new Coats wheel balancer.
For more information or to enter the contest, visit www.ammcoats.com/coatscontest.