The Growing Grand Touring Tire Segment

The Growing Grand Touring Tire Segment

We look at how grand touring tires have expanded beyond sedans to fit SUVs, CUVs and more.

When you think grand touring tires, sedans probably come to mind. However, the days of equating grand touring tires only with highway cruisers are fading. The segment has evolved with the market to match today’s diverse vehicle landscape. In this Tire Review Continental Tire Garage Studio video, we look at how grand touring tires have expanded beyond sedans to fit SUVs, CUVs and more.

A key difference between standard touring and grand touring tires comes down to speed ratings. Grand touring tires often exceed a 100+ mph rating for high-speed confidence, ensuring stability and responsiveness at highway speeds and during passing maneuvers.

As more vehicles now come equipped with higher speed-rated tires from the factory, demand increases for comparable grand touring replacements. When their OE tires need swapping, consumers want to maintain that high-speed capability.

Another factor in the segment’s growth is the expansion of popularity of larger-diameter wheel sizes. New vehicles roll out each year with bigger wheels compared to previous models and grand touring tires are keeping pace with more options at these larger rim diameters.

While grand touring tires used to be mostly for sedans, their balanced qualities suit today’s range of vehicles. A comfortable ride, low noise, ample traction and long treadwear make them well-suited to sedans, SUVs and CUVs.

Looking to stock a grand touring option that will fit customer needs? Continental Tire’s PureContact LS touring tire is meant for passenger cars and crossovers. It’s ideal for dry, wet, and light snow conditions and features Continental EcoPlus Technology, which provides fuel savings, shorter stopping distances on wet roads and extended tread life.

Don’t forget to follow us on Instagram and Facebook and subscribe to our YouTube channel for more tire, service and shop operations videos.

You May Also Like

What is Your Shop’s Value of Time?

How you can safeguard the crucial resource of time from the many eager thieves who want to steal it from you.

time value

We all tend to hold on to our most prized possessions - money, jewelry, property - by locking it away and protecting it. Yet, we often forget about our most valuable, limited asset without thinking twice - our time.

Each day gifts us 1,440 minutes to make the most of. Once they pass, those minutes are gone for good. In this Tire Review Continental Tire Garage Studio video, let’s talk about how you can safeguard the crucial resource of time from the many eager thieves wanting to steal it.

Say Goodbye to Brake Noise Comebacks

To understand where brake noise comes from, it’s essential to grasp the mechanics of brake noise.

brake noise
ADAS Inspection Should Include More than a Test Drive

You can’t confirm that radar, camera and other ADAS components are aimed accurately and operating properly during a test drive.

Continental-adas Inspection
What to Consider When Investing in a New Automotive Lift

There is a variety of lifts on the market in all shapes and sizes, from two-post to four-post to scissor and mid-rise styles.

Tire Puncture Care 101 for Technicians

High-tech tires can still receive damage from road hazards, but you don’t see many drivers taking care of these repairs themselves.


Other Posts

Continental to Include Tread Wear Indicators on ContiPT18

Tread wear indicators indicate when the tread no longer meets the minimum depth.

VIP Tires & Service Executive Chairman’s Five Steps to Keeping Customers for Life

John Quirk says customers do not simply support VIP due to getting great service; it’s because his people build relationships.

Maximizing Motorcycle Safety and Performance with TPMS

While TPMS has been mandated for passenger vehicles in the U.S. and other countries, motorcycles are not yet a part of this legislation.

Testing the Off-Road Capabilities of the Sailun TerraMax RT

We took the TerraMax RT through the wringer – including sharp turns on steep canyon cliffs, cage-rattling rocks and high-speed merging.