Grand Touring Tire Performance Requirements

Grand Touring Tire Performance Requirements

It's crucial to understand how grand touring options differ from standard touring tires.

In last week’s video, we talked about the growth of the grand touring tire segment beyond using them for sedans. In this week’s Tire Review Continental Tire Garage Studio video, we discuss why, when customers need new tires, it’s crucial to understand how grand touring options differ from standard touring tires.

Compared to standard touring tires, grand touring tires prioritize higher speed ratings, sportier handling, and a quiet, comfortable ride. They’re designed for newer, more powerful vehicles with different demands than older cars. While safety remains essential, grand touring tires take wet and winter traction and add high-speed stability, responsiveness and luxury-car refinement.

Grand touring tires achieve superior performance through robust construction and advanced compounds. Higher speed ratings require sturdier builds to handle greater forces and specialized tread compounds enhance grip and control.

Tire longevity and overall performance come down to balance. Rather than excelling in just one or two metrics, grand touring tires have to deliver across the board – I’m talking year-round traction, long tread life, a cushioned ride, low noise and high-speed capability. It’s a demanding lineup of must-haves, and though it comes with a big price tag, it should be worth it for your customers looking for a similar OE feel.

Recommending the right grand touring tire starts by asking customers about their driving needs and preferences. Focus on speed rating if your customers are looking for confidence in safety at highway speeds and during passing. Prioritize all-season traction for confidence in rain and light snow and emphasize ride comfort and quiet operation for a luxury driving experience similar to an OE new car feel.

Geography matters, too. In snowy regions, consider grand touring tires with 3PMSF ratings for enhanced winter performance without compromising other attributes. Know your customer’s vehicle type as well. For example, EV owners have unique needs and need a grand touring tire with compounds engineered for sustained durability.

Don’t forget to follow us on Instagram and Facebook and subscribe to our YouTube channel for more tire, service and shop operations videos.

You May Also Like

Pugh’s Tire exemplifies a tireless commitment to service over four generations

With five retail locations, the third- and fourth generations continue to grow the business the same way the founder did.

stacey-frankie-1400

Stacey and Frankie Pugh, president and VP of Pugh’s Tire in Greenville, North Carolina, are the embodiment of what happens when four generations commit to hard work, customer care, community involvement, and adapt to change. Their Grandpa George Pugh founded Pugh's Tire & Service Center in 1945 as a corner gas station known as George Pugh Shell Station, and in 1962 their father Sammy Pugh became the mastermind in expanding the tire and automotive service side of the business.

The future of TPMS technology

Radio wave sensors have been the standard for all TPMS devices until Tesla began utilizing Bluetooth Low Energy (BLE) technology in 2021.

TR-Continental-Bluetooth-TPMS
Continental’s Total Confidence Plan provides customers with trust in their tire purchase

The Total Confidence Plan is Continental Tire’s coverage plan that comes with the purchase of any Continental passenger or light truck tire.

How to handle false ADAS activation

Many false activations are focused on one malfunctioning sensor. However, with ADAS, the cause of a false activation is likely more mechanical.

TR-Continental-How-to-handle-false-ADAS-activation
Navigating the challenges of performing alignments

By addressing pricing obstacles and communicating the value of your service, you can enhance profitability and retain customer trust.

TR-Continental-The-challenges-of-performing-alignments
Other Posts
Goodyear sells OTR tire business to Yokohama Rubber for $905M

Goodyear will manufacture certain OTR tires for Yokohama at some of its manufacturing locations for an initial period of up to five years.

Goodyear OTR Tire
Everything you ever wanted to know about Formula E tires

Learn how tire technology affects the highest level of all-electric racing from three different perspectives: The president of Hankook Tire North America, a tire engineer, and a Formula E driver.

Hankook-QA-Car-1400
Will AI-powered virtual sensors transform tire maintenance?

Virtual sensors can combine data from various vehicle systems to monitor tire conditions and other safety-related parameters.

Tactile-Mobility---What's-Treading-1400
The future legacy of the automotive aftermarket

Travel a new Road to AAPEX this season.

Road-to-AAPEX-S03-E01-1400x70040-1