The contest takes place Friday, Mar. 30 near Atlanta’s Georgia Dome, the site of this year’s men’s division I college basketball tournament. The four students will represent each of the semifinalist schools – Florida, UCLA, Georgetown and Ohio State.

Any student who makes “the world’s longest basketball shot” will win Goodyear’s "Get There" prize package, which includes travel, accommodations and tickets for two for a sporting event during the next 12 months at which the Goodyear Blimp provides aerial coverage. If no student is successful, each will receive a second attempt, and Goodyear said a referee on the ground will signal a successful attempt.

The contest is being conducted to support Goodyear’s new advertising campaign, built on the “Get There” theme.