Federal Tire Corp. launched its Formoza AZ-01, the company’s latest flagship product, in Bologna at the recent Autopromotec. 
In addition, the company displayed a selection of its latest products and technology, including the 595RPM, aimed at super cars, the 595EVO FRF ultra high performance tire, and the Himalaya ICEO studless snow tire. At the same time, the Couragia FX asymmetric and Couragia XUV-A also were on show.
Highlighting the international nature of the event, Federal Tire also hosted a seminar designed to foster relations and trade exchanges between the company and its distributors from around the world.
According to Federal, the occasion also provided a strong platform to officially launch its newest Formoza AZ01 touring product. During its launch, Federal aimed to communicate why this tire is the best combination of performance, comfort, security and efficiency designed to target European markets. Federal said its sales and marketing representatives were on hand to “communicate directly the value and benefits achieved by replacing them with pleasure.” (Tyres & Accessories)
