EV Tires: What Do You Need to Know?

EV Tires: What Do You Need to Know?

We answer your burning EV tire questions on this episode of What's Treading with Tire Review, presented by AAPEX.

The number of electric vehicles (EVs) sold in North America is only going up, which has led many a tire dealer wondering how the characteristics of these vehicles will affect tires. EVs have heavy batteries and instant torque, which creates a perfect storm for these vehicles to eat up tires. However, that’s not always the case, and tire manufacturers today are evaluating their current tire lines and working on strategies for how to address this vehicle segment.

In this episode of What’s Treading with Tire Review, presented by AAPEX, I wanted to share an interview I did for our EV sister publication, The Buzz, on its podcast, “The Amped EV Podcast.” The Tire Review team and I have interviewed tire manufacturers over the last few years asking about their strategies for addressing the unique characteristics of EVs in their product lines. In this podcast, David Sickels, editor of The Buzz and senior editor for Tire Review, and I look to answer some burning questions about tires for EVs, delve into examples of how different tiremakers are addressing this vehicle segment and give you some actionable answers on how your shop can prepare for more EVs in your bays down the line.


  • How different tire makers are approaching the EV segment (0:44);
  • If the EV designation or dedicated EV tire lines are actually needed (5:20);
  • Are EVs good or bad for a tire dealer’s business? (8:11);
  • The level of training shops should seek out to handle EVs (12:11);
  • How EVs are the next evolution in tire technology and why more education around EVs and tires is needed for shop owners (15:27).

Subscribe to the audio podcast on Apple PodcastsSpotify and Google Podcasts. You can also read the full transcript of the interview on The Buzz EV News website.

You May Also Like

Cardinal rules for servicing custom wheel assemblies

Pulling off special wheel and tire packages requires serious expertise from your team.

TR-Continental-wheel assemblies

We all look for different ways to stand out. Customers with custom wheels also seek a truly unique look to make their ride stand out compared to others on the road. However, for customers to pull off these special wheel and tire packages, it requires serious expertise from your team. Let's go over some key considerations for nailing custom wheel service.

How Cosmo Tires fuels growth through authentic connections

Gain insights into how Cosmo Tires plans to expand its footprint and its engagement with consumers and partners.

MatraX Tyres on navigating the diverse needs of the U.S. marketplace

We talk about how MatraX Tyres is adapting its products for U.S. customers and the challenges associated with U.S. distribution.

Continental Tire’s lessons learned from over 120 years of retreading

John Cox, head of retread truck tires Americas, discusses retread market trends in 2024 and the importance of tire dealers advising their fleet customers on the benefits of retreading.

Omni United CEO: How tire manufacturers can drive dealer profits in diverse markets

G.S. Sareen tells us how Omni United helps tire dealers make money by focusing on the most important tire design attributes to consumers.


Other Posts

How to select compatible TPMS sensors and tools

Programmable sensors are a fantastic option for simplifying TPMS service and programming tools don’t have to be complicated.

Consumer understanding is key to success in the all-weather tire segment

Tire dealers need to properly understand consumer needs based on driving habits and performance preferences.

Hankook acquires additional stake in thermal management systems company, Hanon Systems

Hankook & Company Group said it will hold a 50.53% stake in Hanon Systems and take management rights as the largest shareholder.

Handshake agreement
TIA’s EV Advisory Council tours Midtronics HQ

The agenda included a council meeting, a facility tour and a demonstration led by the Midtronics EV platform team.