Donald B. Rice Tire Shortens Name - Tire Review Magazine

Donald B. Rice Tire Shortens Name

Tire dealer changes its name based on customer preference.

Donald B. Rice Tire shortened its name to Rice Tire and refreshed its logo to include the new slogan, "Experts in Tire Solutions." 

The dealership said in its 55 years of business, customers often referred to the company as Rice Tire, so the updated name “reflects common customer preference and usage.” According to Rice Tire, the new logo and slogan represent "the company’s evolution into a trusted source of products and services."

Rice Tire operates nine service center locations in Maryland, Virginia and Washington, D.C., which service retail, commercial and wholesale customers. In addition, the company has wholesale distribution centers in Frederick and Cumberland, Md., a retreading facility in Winchester, Va., and a fleet of more than 70 delivery and emergency road service trucks.

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