Dick Cepek Tires & Wheels has launched a new rebranding campaign that includes a new mobile-friendly website, logos, enhanced social platforms, apparel and other marketing tools.
The rebranding features a new color scheme that is “representative of the outdoors and natural landscapes,” the company said, and the new logo will feature a more modern font with focus on the Dick Cepek name and the brand’s primary product lines.
The new website will be user-friendly and has easy-access product information as well as access to new photos, video content, an event schedule and news. A “Where to Buy” feature is also included to help consumers locate local dealers and use the “Buy Now” feature to make purchases. The website design will also feature elements from nature and the outdoors.
