Continental Tire the Americas’ Continental brand is now the title sponsor for two college basketball tournaments: the Las Vegas Invitational and the Las Vegas Classic.
Both holiday tournaments will be held at the Orleans Arena in Las Vegas. The 11th annual Las Vegas Invitational will be held Nov. 25-26 and will feature top-ranked North Carolina, UNLV, South Carolina, USC, Morgan State, Cal-Poly, Mississippi Valley State and Tennessee State.
The Las Vegas Classic will be held Dec. 22-23 with participants West Virginia, Baylor, St. Mary’s, Missouri State, Bethune Cookman, Texas A&M Corpus Christi, Kennesaw State and Tennessee Tech.
"To add the Las Vegas Invitational and Las Vegas Classic to Continental’s growing list of elite sports partnerships is certainly an honor," said Travis Roffler, CTA director of marketing. "We’ve had a lot of success with our current college partners, Duke University and University of North Carolina, and their sports programs so this partnership made perfect sense. The list of competing schools in both tournaments is impressive and we look forward to some very entertaining games."