Continental Tyres has signed on as the "official tire" for this November’s Dubai International Motor Show, marking the first time the Middle East’s largest motoring event has had an official tire sponsor
Commenting on its debut as a show sponsor, Continental Middle East managing director Andreas Bertram said, "This is a landmark year for Continental Tyres, and with the Middle East being a key market for us, we are delighted to be the first official tire sponsor of this important event. The Dubai International Motor Show allows us to reach a wide and knowledgeable audience from across the region. We look forward to showcasing our latest range of tires this year, designed for driving pleasure and safety in varied road conditions; they are the ideal solution for drivers in the Middle East."
“We are delighted to welcome Continental Tyres as the first official tire sponsor of the Dubai International Motor Show,” added Trixee Loh, senior vice-president of show organizer Dubai World Trade Centre. “This is yet another reflection of the show’s influence on the industry and an ideal opportunity for the company to reach their target audience." (Tyres & Accessories)