99% of Consumers Research Online Before Purchase

Virtually 100% of consumers research online before making a purchase, and 92% purchase based on a blogger recommendation, per Influencer Central.

According to the firm, 85% of women consumers consider online reviews extremely or very important when making a purchase. Sixty-seven percent of them say they are more likely to buy if a product gets a high-star rating on a review, per the firm.

From the research, more than 90% of consumers said online reviews are more important than input from a salesperson. And, after reading an online review and deciding to make a purchase, nearly 80% of consumers buy the product online, according to the research.

The study also found that 88% of consumers say online reviews are influential when purchasing a new product from a brand with which they’re not familiar. If they are buying a new product from a brand they already know, 67% of women consumers still consider online reviews very influential.

The most popular site for reviews, per the study, is Amazon. Ninety percent of consumers that Influence Central polled said Amazon’s reviews influenced them enough to either buy or reject the product. Additionally, about 43% of consumers who check online reviews for items they’ve purchased before do so to see if others have had a similar experience and to see if there is a better product option, according to the study.

Ninety-seven percent of consumers said that they could judge the credibility of the reviews. Trustworthy online reviews have three key features, according to the study: similarity to the person posting the review, detail in the review, and reviews posted by a verified user.

Ascot Supply Corporation, based in Newnan, Georgia, has selected Mark Paquette for the newly created position of vice president. In this position, Ascot Supply said Paquette will oversee the growth of the company's products, corporate profitability, manage marketing and advertising and assume many other responsibilities.

He will work under the direction of current President David Kessler and officially begin his new role on June 3. Paquette joined the tire and automotive industry in the early 1980s at his father's tire shop, and his contributions to Mohawk Rubber Sales were instrumental in the company's growth and eventual sale to Myers Tire Supply in 2021, according to Ascot Supply. Paquette eventually was given a promotion to the role of director of operations at Myers Tire Supply.