Club 3633: Rob Crandall, SM Tire - Tire Review Magazine

Club 3633: Rob Crandall, SM Tire

Rob Crandall's innovative thinking has led him to advance positions at SM Tire.

Rob Crandall SM Tire club 3633
Rob Crandall, Corporate Sales Manager,
SM Tire

At age 14, Rob Crandall started working at the shops of his dad’s friends. Then at 18, he worked at Costco, installing passenger and light truck tires.

Around three years later, he started his career as a technician at SM Tire. And when a commercial sales and service position opened up, he took it and has since grown his career with the company. Thanks to former colleague Jake Kuiken, Crandall learned about the company’s retread manufacturing business.

He’s been a branch manager of SM Tire’s main location, covered multiple territories and is now in charge of all new business acquisition, sales and retread manufacturing for the company. What he likes most is the challenge of finding better ways to complete processes quickly.

“I’m always looking for efficient ways to get a process done,” he says. “I guess you can say I’m an inventor, trying to find innovative ways of improving the retread process.”

To find new, better ways of completing tasks, Crandall likes learning about what other businesses are doing. He goes to conferences to stay up-to-date on industry best practices.

Another job he enjoys is training and coaching his sales-force to stay on the cutting edge of service and technology.

“I have to be a mentor,” he says. “One thing I like to tell them (his sales staff) is to do things that differentiate the company from other companies. Do things people don’t expect from a tire supplier and be more of a tire management solution for them as opposed to just a company that takes orders and delivers tires.”

That motto Crandall lives by: Better, faster different.

And for those looking to further their career on the sales side, he advises to simply try your best and be honest.

“Always be professional and cordial to anyone you meet because you never know where they’re going next,” he says.  “You’re never going to have a dull moment if you stay in the tire industry. There’s always something to improve upon or make more efficient, and I learn something everyday.”

Fun Fact: Crandall sees autonomous vehicles becoming more prevalent, especially in hauling freight. He thinks AVs will lead to a rise in airless tires, and instead of changing tires, they will be retreaded.

You May Also Like

Repairify appoints vice president of general automotive repair markets

Ben Johnson will lead the business development and product management teams for asTech Mechanical.


Repairify has appointed Ben Johnson as vice president of general automotive repair markets to help lead the company’s expansion into the mechanical market. Repairify said it chose Ben Johnson to lead the business development and product management teams for asTech Mechanical as it enhances its remote OEM solutions.

Club 3633 nominations for 2024 are open

Club 3633 is an exclusive group of industry professionals that celebrates the next generation of innovators in the tire industry.

Jack of All Trades Brandon Hulon Makes Mark in Tire Business

You’ll never hear our latest Club 3633 member say, “that’s not my job.”

3633 Headshot
Virginia Tire’s Julie Holmes Creates Opportunities for Upskilling Workforce

Julie said her upbringing instilled a limitless mindset and strong work ethic.

Where There’s a Will, There’s K&M Tire’s Dave Miller

A 27-year industry veteran, Dave serves as the director of marketing at K&M Tire, where he oversees all marketing initiatives, programs, events and trade shows.

dave miller

Other Posts

Hankook Tire appoints four new sales roles

These appointments included Gabriel Leventis, Steve Johnson, John Lesnak and Ken Everhart in various roles.

GRI appoints new director of North America

Ydo Doornbos has spent 29 years in the tire industry, and will now lead GRI’s efforts to expand the company in the North American market.

Ascot Supply Corp. promotes Mark Paquette to vice president

Paquette will work under the direction of current President David Kessler and officially begin his new role on June 3.

TBC Corp. names COO for TBC Brands, TBC International

Bill Schafer brings 30 years of experience from Michelin, where he held various leadership roles during his tenure.