Why Tire Dealers Need to Fortify Their Data – and How to Do It

Why Tire Dealers Need to Fortify Their Data – and How to Do It

Torqata executives discuss how vulnerable tire dealer data can be as well as some of the most common cyber attacks they're seeing.

When you think of your shop’s most valuable assets, what comes to mind? Perhaps it’s expensive shop equipment or the price that comes with employing skilled technicians. These are great answers, but the experts from Torqata, a data analytics software company that works mainly with tire manufacturers, distributors and retailers, suggest the answer may be a bit less tangible.

“Tire dealers handle a wide range of sensitive data. Customers provide addresses, emails, phone numbers, and even identification details for their vehicles. Protecting this customer data is paramount,” says Tim Eisenmann, CEO of Torqata.

A tire dealer’s sensitive data – including customer information and internal operational data – might be their most valuable assets, yet often times it can be some of their least protected resources.

“Modern times have seen a shift towards web-based shop management systems. This exposes businesses to a range of cyber threats, including phishing and ransomware,” adds AJ Pryor, Chief Technical Officer at Torqata. “Human error remains a significant vulnerability.”

On this episode of What’s Treading with Tire Review, Eisenmann and Pryor join us to explain just how sensitive and vulnerable tire dealer data can be, some of the most common cyber attacks on tire dealers, the steps that can be taken to improve data security, and even a few of the industry standards and certifications that tire dealers should be aware of.

Want more What’s Treading? Click here.

You May Also Like

Don’t estimate when it comes to parking brake adjustments

Let’s discuss a couple of different components of parking brakes to find out the best practices for adjusting them.


The parking or emergency brake has two crucial functions. First, it must hold the vehicle on an incline and second, stop it within a specific distance if the hydraulic brakes fail. These standards, established by the Department of Transportation, must be met with minimal force. Let’s discuss a couple of different components of parking brakes to find out the best practices for adjusting them.

How the Autel MaxiSYS Ultra enhances service efficiency at Mighty Auto Pro

Time is money in vehicle repair, and the Autel MaxiSYS Ultra is all about enhancing technicians’ diagnostic prowess.

Educate your customers utilizing AI

Discover how to generate quick, accurate explanations for repair orders and estimates, boosting your shop’s credibility and customer trust.

Important tips for wheel bearing service

Complaints like exhaust leaks to tire balance issues to vague statements like “it just doesn’t sound right” may mean bad wheel bearings.

Sonic Tools USA offers tools to beat back the technician shortage

Andrew Coccari, VP of Sales and Marketing at Sonic Tools USA, delves into the causes of the technician shortage and offers some novel solutions to address the need for help around the country.

WT YT-Sonic-Tools-1400

Other Posts

Five tips for your next wheel bearing job

These practical tips are designed to save you time and frustration, ensuring a smooth, noise-free outcome for your customers.

tech iq
Sally Thomas taps into her tenacity to build on the success of her family’s tire business

Today, Sally Thomas and her brother, Bryan, operate eight retail stores, two commercial locations, three wholesale distribution warehouses, a Mighty Auto Parts franchise, and an e-commerce business.

Three facts about modern electric power steering

EPS has enabled key vehicle advancements like stop/start systems, hybrids and advanced driver assistance features or ADAS.

How Phaelona Bradley champions customer service and breaks barriers

Phaelona’s commitment to making those around her better and improving customer relationships is helping to shape a customer-centric culture at Yokohama.

3633-Phaelona bradley