Taking the Long View: Today’s Dealers See the Long Term Benefits of Private Brands
nal exposure that would make them more well-known among consumers. And today, they enjoy much the same level of technology as the majors, but dealers often face an uphill battle convincing consumers of their quality and performance. Most importantly for dealers, however, is that unlike the major brands, private brand lines deliver the territory exclusivity
More Than Just Tires: Private Brand Execs Discuss SKUs, Marketing and Competition
More Than Just Tires Private Brand Execs Discuss SKUs, Marketing and Competition Dealers agree that private brands provide the combination of product quality and profit margins they need to remain vital and competitive in today’s market. But like the major brands, private branders face a number of key issues that cut to the core of
Bright Future Ahead?
Bright Future Ahead? It’s easy to forget sometimes that private branders even exist. They are rarely involved in controversy, are often not thought of as being on the cutting edge, and, for the most part, seem to remain in the background of a very public industry. But nothing could be further from the truth. Some
Wet ‘N’ Wild
Wet ‘N’ Wild When it comes to wet weather tires, the story is simple. One tire manufacturer created what was termed as the first dedicated rain tire line, and other tire makers followed suit. But, the evolution of the rain tire hasn’t stopped there. The ability to evacuate water quickly has always been an expressed
Is the Light Truck/SUV Market Too Specialized
Is the Light Truck/SUV Market Too Specialized The light truck and SUV category is many things to many different people. First and foremost, it’s a booming market. The popularity of the LT/SUV tires has been amazing, and shows no sign of letting up anytime soon. All over, dealers are capitalizing on the profitability of carrying
Cashing in On Broadline Tires
Cashing in On Broadline Tires Everyone buys them. Everyone sells them. But nobody is quite sure what they are anymore. And it appears they won’t last much longer, if they even exist now. Broadline tires. Back in the days of bias ply and bias-belted tires – and even after radials took over – the term