Passenger and Light Truck Tires
Three Opportunities to Grow Your M/T Tire Business

Expanding your offering goes beyond simply selling mud-terrain tires to your consumers.

Hankook Tire Now Supplying Audi e-tron

Hankook says the tread pattern of the Ventus S1 evo 3 has been adapted especially for electric vehicles, such as the Audi e-tron GT, to reduce tire noise by approximately three decibels.

The Science Behind Tread Compounds on Passenger Tires

While other tire components deliver some of the overall tire performances, the majority comes from the tread area and in the specific tread compound. This shouldn’t be a surprise as the tread is the only part of the tire connected to the road.

Continental Introduces New ExtremeContact Force

The Continental ExtremeContact Force comes complete with SportPlus Technology, which provides responsive handling, better grip on wet roads and extended tread life.

UHP Summer Segment Holds Steady

While the constant aspect of dry grip has not changed, UHP summer tires now need to also incorporate reduced road noise and even rolling resistance to address the customer’s needs of today and tomorrow.

Goodyear Releases New Assurance ComfortDrive Tire

Goodyear Assurance ComfortDrive tires are now available for purchase in 44 sizes ranging from 16- to 20-in. rim diameters.

Pirelli Expands Scorpion Tire Family with Scorpion AS Plus 3

Developed exclusively for the North American market, it is designed to provide more mileage, more comfort and more control, said company executives.

Michelin Launches 44 New Sizes for X-Ice Snow Winter Tire

Launched in 2020, the X-Ice Snow will now be available in a total of 119 sizes.

When Is an All-Weather Tire the Right Choice?

Certified with the three-peak mountain snowflake but designed for year-round use, all-weather tires provide better snow grip and handling than a tire without that certification, while maintaining similar spring and summer performance levels of all-season tires, such as good wet grip and wear properties.

Cooper Releases New Discoverer Rugged Trek A/T Tire

The Discoverer Rugged Trek is an all-season truck and SUV tire made for off-road adventuring, while offering good on-road performance for everyday use, the company says.

The SUV & CUV Tire Megatrend

A shift to larger rim diameters in recent years, combined with a wide variety of consumer expectations for these versatile vehicles, results in a vehicle segment that’s a bit more complicated for the dealer.

H/T Light Truck Market: Versatility is Key

Due to large variations in how drivers use their LT vehicles, dealers need to be knowledgeable when recommending the best tire for a given application.