Theresa Lovrak, Author at Tire Review Magazine
State Farm Rolls Out Openbay+

State Farm recently deployed Openbay+ in select U.S. states. Openbay+ is a subscription service that matches consumers with automotive service centers that deliver automotive repair and maintenance services at preferred pricing. Exclusively through Openbay+, State Farm customers can book appointments with nearby service professionals that offer up to 25% in discounts on parts and labor.

Over 100 Exhibitors Booked for Tyrexpo Asia 2023

Half of floor space across the three halls A, B & C, has been booked by over 100 international exhibitors around the world for Tyrexpo Asia 2023 Show at the Marina Bay Sands Convention Centre in Singapore, organizers say. Exhibitors include Elgi Rubber (India), Davanti World (UK), Deldo NV (Belgium), Eldan Recycling (Denmark), Eversafe Rubber

General Tire’s AltiMAX RT45 Ready to Order

General Tire recently launched its new all-season touring tire for passenger cars and crossovers. Developed for year-round driving with confident handling in all conditions, this tire comes complete with the Replacement Tire Monitor and Visual Alignment Indicators, which aid in detecting tire wear, the company says. The AltiMAX RT45 ranges in size from 14-20-in. rim diameter, and

General Tire Altimax RT45
Marangoni Goes Solo in India Via Acquisition

Marangoni Group, Italy, has acquired GRP Ltd.’s 50% stake in the joint venture company in India – Marangoni GRP Pvt. Ltd – through its wholly-owned subsidiary, Leader Rubber Company (SA) Prop. Ltd, South Africa. The 50:50 JV company, incorporated in late 2015, is a fast-emerging player in India’s commercial tyre retreading sector. With this acquisition,

Yokohama Tire Announces Tire Tips Video Series

Yokohama Tire, in conjunction with the U.S. Tire Manufacturers Association’s Tire Safety Week (June 27-July 3) initiative, has launched a new seven-part tire tips videos series. The videos are hosted by racer Dai Yoshihara, who will explain various aspects of tire safety. They can be found on Yokohama’s social media channels and will be posted on

USTMA Gives National Tire Safety Week Tips

The U.S. Tire Manufacturers Association (USTMA) kicked off its annual tire safety awareness campaign, National Tire Safety Week, last week, which ran from June 27– July 3. This initiative was intended to educate consumers, motorists and fleets about tire care, safety and maintenance.    U.S. tire manufacturers recommend drivers check tire pressure at least monthly, regularly check

Nokain Tyres Boasts Savings from Solar Energy at Dayton Factory

In the first half of 2022, Nokian Tyres says it saved the energy equivalent of one million miles driven or two million pounds of coal by using solar power at its North American production factory. Nokian Tyres’ three-megawatt solar panels fully power the administration building at its Dayton, Tennessee campus and power a portion of production,

Nokian Tyres Initiates a Controlled Exit from Russia

Nokian Tyres’ board of directors recently decided to initiate a controlled exit from the Russian market. Due to the war in Ukraine and the subsequent, tightening sanctions it is no longer feasible nor sustainable for Nokian Tyres plc to continue operations in Russia, the company says. The exit preparations will start immediately, and the company

Innovations in Tire Equipment Technology

There’s so much we can do with better technology. Technology innovations often translate to tire changers and wheel balancers, and equipment manufacturers have made the processes for changing a tire or balancing a wheel simpler, faster and more efficient. We talk more about what innovations have been made on those fronts in the video above.

Relationship Between Tire Tread Depth And Rolling Resistance

As a tire dealer, you know that tread depth plays a role in rolling resistance – and your customers should, too. Let’s delve into this relationship and how to explain it to customers. Tires have to generate a minimum amount of heat and friction and have great heat transfer capabilities to ensure good rolling resistance.

Using Data To Price Out Tires

Every tire dealer’s goal is to better understand what their customers want. This can improve sales, maximize overall profitability and drive more traffic to their stores. Tire Review’s Tess Lovrak discusses how data can help dealers do so from the Tire Review Continental Tire Garage Studio at Babcox Media. Data and analytics platforms can be

Using Data to price out tires
Blackcircles Launches in South Africa

Blackcircles, the online tire retailer launched by UK entrepreneur Michael Welch, has debuted in South Africa. The original was founded 20 years ago as one of the world’s first online tire retailers, the company says. Welch and his team launched the platform in 2001in the UK. The online platform works in partnership with a