Madeleine Winer, Author at Tire Review Magazine - Page 52 of 66
Apollo Tyres: Strategy of ‘Entrenchment’ for U.S. Market [Audio]

Despite COVID-19, 2020 has been a big year for several tire manufacturers, including Apollo Tyres. The Indian tiremaker launched its Vredestein brand in North America last year, and has already released two tires specifically designed for the North American market in 2020. According to company executives, there’s much more to come. We spoke with executives

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Apollo Tyres: Strategy of ‘Entrenchment’ for U.S. Market

We speak with Apollo Tyres’ executives about the company’s largest single investment in a new market in company history and its strategy to gain a foothold in the U.S. market.

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Michelin Optimistic in H1 2020 Report Despite Sales Dip

Worldwide, the Michelin Group said its OE and replacement PLT tire sales contracted by 24% in number of tires sold in the first half of 2020.

Top Shops: What We’ve Learned from COVID-19 [Audio]

In this episode of What’s Treading with Tire Review, we talk with several tire dealers to hear how their businesses have changed as a result of the coronavirus pandemic and what they’ve learned along the way.

Whats Treading Sponsored Top Shops & COVID
‘Best of Both Worlds’: R/T Segment Fills Off-Road Niche

Nestled between A/T and M/T tires, the R/T tire segment continues to grow.

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Michelin VP of Sales: Signs of Recovery Taking Shape [Audio]

On this episode of What’s Treading, we talk with Andrew Meurer, Michelin North America’s VP of sales, to get an update on how the company has handled the pandemic, its supply chain, its reasons for stopping direct-to-consumer sales and much more.

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Club 3633: Lauren Miller

Lauren Miller is vice president of strategy and business development for ATD. Along with her enterprising eight-person-team, she’s tasked with leveraging data and consumer trends to set a vision for how ATD can best serve retailers, manufacturers and consumers three to five years into the future.

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Club 3633: Austin Hale

Austin Hale was just three months in working as a commercial sales representative when he realized the value of a professional consultant in OTR tire management.

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Tire Sell-Out Trends During the Coronavirus & into the Future with GfK [Audio]

Data is king. It helps you make smart business decisions and drive the growth of your business. And in this episode of What’s Treading with Tire Review, we delve into the numbers. We speak with experts from GfK, one of the largest market research organizations in the world that collects tire sell-out data from thousands

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Tire Sell-Out Trends During the Coronavirus & into the Future with GfK

We speak with experts from GfK about how the coronavirus has impacted PLT tire sell-out nationwide, and tire sell-out trends dealers can expect to see later this year.

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An Update from BKT & the OTR Industry Amid COVID-19

We talk with Doug Kershaw, vice president of BKT USA, to check in on BKT’s business and to get a status report on how different segments of the OTR industry are faring the pandemic.

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Defining the Right Wheel Balancer for Your Shop

Each shop requires a different wheel balancer depending on the work they do. Consider these aspects before you make an investment in a piece of equipment.

Coats Garage Wheel Balancer Direct Drive Series