In early 2009, Mavis acquired the Cole chain, growing its network of automotive service outlets to over 100 stores and making it one of the 10 largest independent tire store chains in the United States. Mavis, an ASA client for nearly 20 years, chose to implement the family of products in the new locations.
“ASA has been part of our growth since we were only nine locations,” said owner Stephen Sorbaro. “We are happy that they are with us now at over 100 stores. The software has always to given us the information we need to run our business, and we are proof that it can contribute to the growth of any size tire business, large or small, as it has to ours.” (Tire Review/Akron)