Cooper Unveils Several New Tires at SEMA Show

Cooper Tire & Rubber Co. is introducing four new Cooper brand premium products at this week’s SEMA Show: Discoverer A/T3, Discoverer S/TMaxx, Cooper Zeon RS3-A and Cooper Zeon RS3-S. All four tires will be available to dealers in 2011

The Discoverer A/T3 is the latest addition to Cooper’s SUV and light truck tire lines as a direct replacement for the Discoverer ATR. The A/T3 uses a balanced combination of technology, compounding and design to produce a tire that provides confident all-terrain performance, Cooper said. Its silica tread compound increases treadwear, improves wet traction and helps resist cutting and chipping, while the modern tread design improves off-road traction without sacrificing highway performance. The A/T3 will be available in April 2011 in 30 SUV sizes and 32 L/T sizes ranging from 15- to 20-inch rim diameters.

The Discoverer S/TMaxx will replace the Discoverer S/T-C and selected sizes of the Discoverer S/T. The S/TMaxx will feature Cooper’s 3-ply “Armor-Tek3” carcass construction, a new proprietary cut- and chip-resistant tread compound and a progressive tread design. Launching in February 2011, it will be available in 8 sizes ranging from 16- to 18-inch rim diameters.

The Cooper Zeon RS3-A, which replaces the current Cooper Zeon Sport A/S, is the latest all-season UHP tire within the Cooper performance family. Combining large tread elements and asymmetric design, the tiremaker said it “provides all-season confidence in less-than-ideal weather conditions.” The tire features a silica tread compound designed for all-season driving performance, and a mold profile that provides a square tread footprint, providing more tread-to-road contact. The RS3-A will be offered in 31 sizes in April 2011. Additional sizes are scheduled for later in the year.

The Cooper Zeon RS3-S, replacing the current Cooper Zeon 2XS, is the company’s latest UHP summer tire. The tire offers a low-profile, high performance rating that combines world-class dry road traction, increased handling and exceptional cornering ability, Cooper said. Its silica tread compound is designed to provide superior wet driving performance, while the durable uniform tire construction delivers a crisp, tight steering response. The RS3-S will be available in 21 sizes and will launch April 2011.

GRI recently conducted programs in Sri Lanka to empower women and motivate children under its Green x Circle initiative. The company said these endeavors aimed to address the needs of the community, focusing on both women empowerment and youth motivation.

GRI recently organized a training program titled "Management of household finance under current economic conditions" at the Ingiriya Rubber Collecting Center in Sri Lanka, South Asia led by Shashika Nimali, an NLP practitioner and life coach. The company said this initiative provided women in the industry with essential skills and knowledge to effectively manage household finances. GRI's tailored training sessions equipped participants with tools for informed decision-making, ultimately fostering greater financial security and independence, the company said.