BFNAT Gives Consumers 30 Days to Try, Decide

(Akron/Tire Review) Bridgestone/Firestone North American Tire (BFNAT) launched a new consumer tire sales effort that gives buyers 30 days to decide if they want to keep their recently purchased Bridgestone, Firestone or Dayton brand tires.

Published: February 1, 2006

“Buy & Try 30-Day Guarantee” starts Feb. 1, and the program “puts consumers in the driver’s seat,” said Phil Pacsi, BFNAT’s executive director of consumer tire brand marketing. “If after 30 days or less the consumer is not satisfied with the performance of our tires, we will refund their money.”

Pacsi said the program “is evidence that BFNAT is not just trying to hook consumers with a typical promotion. We are committed to the integrity of our brands and their performance in the real world. And, we back that commitment with our guarantee.”

However, the program does not include direct OE replacements “or a select number of performance or run-flat specialty tires.”

Bridgestone invests in Yoshi Mobility to expand into virtual inspection, EV charging

Yoshi is also commercializing its mobile EV charging platform to address EV fleet charging challenges.

By Christian Hinton

Published: May 1, 2024

Yoshi Mobility recently closed its $26 million Series C funding round. The round includes strategic investors General Motors Ventures and Bridgestone Americas, as well as international investors Universal Motors Agencies and Shikra Limited. Launched out of Y Combinator in 2016, the company is also backed by ExxonMobil, DN Automotive, NBA All-Star Kevin Durant, and NFL legend Joe Montana. Yoshi Mobility has raised more than $60 million to date. In addition to scaling its core business, the company said Series C funding enables it to expand three new business lines: preventative maintenance, virtual vehicle inspections and electric vehicle (EV) charging.