The all-season tire is for standard and luxury passenger cars and is available now in 28 sizes and three speed ratings. T-speed rated tires are backed by a 75,000-mile tread life limited warranty, and H- and V-rated sizes offer a 60,000-mile tread life limited warranty.

Signature features Goodyear’s multi-pitch tread design technology for noise reduction and jointless band technology for performance at highway speeds, uniformity and long treadwear, Andy Traicoff, Dunlop brand director, told dealers and members of the media at the official launch.

Traicoff said the new Signature can be thought of as a “touring tire with attitude.” Designed for those who “enjoy the drive,” the new tire targets the touring tire market, which has grown 14% over the last five years, Traicoff said.