The deal will see Michelin equip Transrent’s fleet with new and replacement tyres and is thought to be the longest commitment given by a trailer rental company to a tyre manufacturer.

“Transrent is a natural fit for Michelin as there are strong similarities in the core values possessed by both organisations,” remarked Russ Bowyer, key account manager at Michelin. “Equipment must be strong, durable and state-of-the-art, diversity of styles is essential, and there is a premium placed on monitoring and management. We believe our unique tyre portfolio can help Transrent respond best to the individual demands of its segmented audience.”

Karl Davies of Transrent said: “This deal demonstrates the faith that both business have in each other and is a further example of our commitment to providing the most modern and technically advanced trailer rental fleet in the U.K. We have always prided ourselves on equipping our fleet to the highest specification levels and providing our customers with high quality trailers.”