Tire Kingdom Launching New Brand - Tire Review Magazine

Tire Kingdom Launching New Brand

(Akron/Tire Review) Tire Kingdom International Inc. has replaced the Goodyear-produced Hallmark brand with a new line – Cyclone.

The new Cyclone brand will hit stores early next year in four passenger and light truck/SUV sizes, and a high performance Cyclone line will be released later in 2007, Tire Kingdom said.

Tire Kingdom said the new Cyclone brand would be produced in North America and by an unnamed offshore tire company.

Goodyear discontinued the Hallmark brand as part of its previously announced reduction in private and associate brand tire production.

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