MAP President Lawrence Hecker said the campaign will include advertising, editorial placements, public service announcements for broadcast media, and direct contact with automotive and consumer-affairs reporters at major newspapers and press syndicates. The program also will include the development of a new series of fliers and brochures designed for use by MAP-participating automotive service providers.
“Now that the MAP Uniform Inspection and Communication Standards (UICS) are well established within the automotive service industry, it’s time to more proactively connect their benefits to the consumer,” Hecker said. “There’s a significant opportunity for shops that adhere to these standards to capture new customer relationships in today’s competitive marketplace, and it is part of our mission to help make that happen.”
For additional information regarding MAP visit www.motorist.org, send an e-mail to [email protected], or call 301-634-4955.
