Akebono Changes Name to Strengthen Brand Position - Tire Review Magazine

Akebono Changes Name to Strengthen Brand Position

(Akron/Tire Review) Akebono Corp. North America announced that as of Jan. 1, its North American headquarters will operate under the name Akebono Brake Corp.

The company’s North American manufacturing locations also renamed their facilities as follows: Akebono Brake, Elizabethtown, Ky., plant (formerly Ambrake); Akebono Brake, Glasgow, Ky., plant (formerly Amak); and Akebono Brake, Springfield, Ky., plant (formerly Amtec). The R&D facility in Farmington Hills, Mich., has also been renamed Akebono Engineering Center.

The company said it made the name changes to strengthen its global brand positioning.

Akebono recently relocated its headquarters from Farmington Hills, Mich., to Elizabethtown, Ky., to “align all of Akebono’s North American facilities,” according to the company.

“As we continue to expand our North American operations, it is important that Akebono become synonymous with superior brake technology, quality and safety,” explained Laura Sullivan, brand manager. “Our new company name, Akebono Brake Corp., more clearly defines our commitment to the brake industry.”

You May Also Like

Cardinal rules for servicing custom wheel assemblies

Pulling off special wheel and tire packages requires serious expertise from your team.

TR-Continental-wheel assemblies

We all look for different ways to stand out. Customers with custom wheels also seek a truly unique look to make their ride stand out compared to others on the road. However, for customers to pull off these special wheel and tire packages, it requires serious expertise from your team. Let's go over some key considerations for nailing custom wheel service.

Yokohama to supply Geolandar tires as OE on Toyota Land Cruiser SUVs

Geolandar X-CV and Geolandar A/T G31 tires are being supplied for the 250 series Land Cruiser.

Yokohama-Geolander
Apollo Tyres begins Piccadilly marketing for Vredestein Ultrac Pro tire

The animation will include periodic takeovers of the entire digital Piccadilly Circus billboard, which is the largest digital advertising display in Europe.

Vredestein_Apollo-marketing-display-1400
GRI ‘Green x Circle’ initiative in Sri Lanka meant to empower women

The company said these endeavors aimed to address diverse needs of the community, focusing on both women empowerment and youth motivation.

GRI-Empowering-Women
Gallery: Turbo Wholesale Tire open house

Highlights from this year’s annual Turbo Wholesale Tires open house event, which featured a trade show, dinner and buyers event.

Turbo-Wholesale-Tires-open-house-raffle

Other Posts

Ascot Supply Corp. promotes Mark Paquette to vice president

Paquette will work under the direction of current President David Kessler and officially begin his new role on June 3.

Mark-Paquette-Ascot-Supply
TIA applauds EPA study on crumb rubber infill for sports

The study concluded that differences in measurements between players using fields with crumb rubber infill and those using grass fields were negligible.

Roy-Littlefield
Apollo Tyres commissions new tulip variant for 15th anniversary of Vredestein acquisition

The “Kanwar Tulip” has purple petals, which Apollo executives say echo the primary hue of the Apollo Tyres logo.

apollo-tyres-tulip-variant-vredestein
How family and community ties compound the success of McMahon’s Best-One

With 13 locations and counting, McMahon has close-knit ties to the communities it serves and is elevating professionalism in the tire industry.

McMahon-Best-One-1920