Pirelli Unveils Revamped B2B Sales Platform

TireClub+, Pirelli’s B2B tire sales platform, has been entirely revised. Pirelli said plenty of new functionality has been introduced, including real time monitoring of deliveries, more straightforward order management, access to data and statistics and all the latest news from the world of Pirelli.

Along with the list of researched products, Pirelli said TireClub+ indicates the products that are currently available and in which quantities, where they are at and how much they cost, flagging up any promotions that are on offer. A new tracking system has been introduced to monitor delivery status in real-time, along with more accurate delivery dates and an individual order log that goes back 18 months.

Orders as well as all communications to tire dealers can be accessed directly from the home page, in order to keep up to date with all news from Pirelli – including product launches, forthcoming shows and sales campaigns.

The new platform, launched last January in Italy and Germany, is now active in other European and international countries, such as United States, Australia, France, Japan, Poland, Portugal, Spain, Turkey, UK and will subsequently reach further markets during 2023 with increasingly advanced features. The most recent allows tire retailers to keep informed about all the latest commercial campaigns, highlighting expiry dates and targets, with a clear view of the benefits, Pirelli said.

Ascot Supply Corporation, based in Newnan, Georgia, has selected Mark Paquette for the newly created position of vice president. In this position, Ascot Supply said Paquette will oversee the growth of the company's products, corporate profitability, manage marketing and advertising and assume many other responsibilities.

He will work under the direction of current President David Kessler and officially begin his new role on June 3. Paquette joined the tire and automotive industry in the early 1980s at his father's tire shop, and his contributions to Mohawk Rubber Sales were instrumental in the company's growth and eventual sale to Myers Tire Supply in 2021, according to Ascot Supply. Paquette eventually was given a promotion to the role of director of operations at Myers Tire Supply.