Yokohama Tire Announces Tire Tips Video Series

Yokohama Tire Announces Tire Tips Video Series

Yokohama Tire, in conjunction with the U.S. Tire Manufacturers Association’s Tire Safety Week (June 27-July 3) initiative, has launched a new seven-part tire tips videos series. The videos are hosted by racer Dai Yoshihara, who will explain various aspects of tire safety. They can be found on Yokohama’s social media channels and will be posted on Yokohama’s website under Tires 101.

Yokohama’s Tire Tips topics include:

  1. Tire Pressure – Proper tire pressure is one of the most important aspects of tire maintenance.  Air gives a tire its strength and not only can help prolong the life of the tire but can also help with irregular wear and even fuel mileage.
  2. Tire Rotation – Regularly rotating tires every 5,000 miles can help with irregular wear and assist with longer tread life.
  3. Tire Alignment – Having a vehicle aligned on a regular basis ensures the tires are rolling in a straight line and on the tread as they were designed to be. This helps combat irregular wear and can help increase tread life.
  4. Choosing the Right Tire – Ultra high-performance, high-performance, all-season or winter: choosing the right tires based on drivers’ needs helps to ensure they can get the traction needed in the driving conditions they’ll encounter.
  5. Tread Depth – Replace tires when they reach 4/32-in. tread or when the top of Lincoln’s head is visible on a penny.  Tires with reduced tread depth will underperform in inclement conditions such as rain and wet surfaces.
  6. TPMS – Most modern vehicles employ a TPMS to warn if one or more tires are significantly under-inflated, creating the possibility of unsafe driving conditions. The TPMS is a yellow symbol that illuminates on the dashboard to alert drivers.
  7. 3-Peak Mountain Snowflake – The 3PMSF symbol indicates that a tire has surpassed a minimum threshold in light snow acceleration traction. Tires branded with 3PMSF are expected to provide improved snow traction beyond a standard all-season tire.

You May Also Like

Atturo Tire secures Cubs Radio sponsorship for 2024 season

In addition to the in-game sponsorship of stolen bases, Atturo will run audio commercials during game day broadcasts throughout the season.

Cubs-Atturo-sponsorship

Atturo Tire has joined with Cubs Radio to reach the Midwest baseball audience. For the entire 2024 Major League Baseball season, Atturo Tire said it will be mentioned in game as the sponsor each time the Cubs steal a base. In addition to the in-game sponsorship of stolen bases, Atturo will run audio commercials during game day broadcasts throughout the season.

RNR Tire Express opens nominations for 2024 Mother’s Day Giveaway

This year’s event includes $100,000 in prizes, as well as a new 2024 Buick Encore for one select nominee.

RNR-Mothers-Day-giveaway
Two Chapel Hill Tire locations earn the Blue Seal of Excellence

The Blue Seal of Excellence is a mark of distinction bestowed by the National Institute for Automotive Service Excellence (ASE).

Chapel-Hill-Tire-Atlantic-Avenue-in-Raleigh
Ascenso now accepting submissions for Farm Service Truck Technician Program

Eligible nominees are agriculture, construction and industrial tire technicians with at least five years of service in the US.

Ascenso-Technician-Recognition-2024-Logo
McCarthy Tire Service opens commercial wheel refreshing facility

According to the company, the facility has the ability to refinish over 1,000 wheels per day.

McCarthy-Tire-wheel-refreshing-facility

Other Posts

Bartec TPMS adds Joe Miller to its field service team

Miller previously spent four years with Snap-on as an equipment specialist, and most recently with GPC/NAPA at the St. Louis company-owned auto parts stores.

Joe-Miller-Bartec
TBC promotes Don Byrd to president and CEO

Byrd joined TBC in April 2018 as executive vice president of TBC and president & COO of National Tire Wholesale (NTW).

Don-Byrd-TBC-1400
Yokohama Rubber partners with Haupt Racing Team

Yokohama Rubber said it is aiming for victories at the Nürburgring 24-Hour Race and Nürburgring Langstrecken Serie (NLS) with Advan tires.

Yokohama-HRT-Advan
Discount Tire strikes sponsorship deal with the Los Angeles Angels

The sponsorship will run for the entire 2024 season in conjunction with the Los Angeles Angels.

Discount-Tire-LA-Angels