Tirebuyer has entered an exclusive partnership with mobile tire franchisor Tread Connection. Through the partnership, Tread Connection’s operations will evolve to be the builder, trainer and support solution provider for Tirebuyer under its new Treadsy brand.

“This partnership gives us the capabilities to scale our mobile offering expeditiously, further enabling our manufacturing and retailer partners to address the booming mobile demand being driven by both consumers and fleet customers,” Tirebuyer CEO Michael Welch said.

Tirebuyer will use Treadsy as the identity for its mobile solutions division, which will provide products and services to the mobile van market and other parts of the expanding digital motoring services ecosystem. Over 11,000 existing Tirebuyer brick and mortar install partners and over 80,000 American Tire Distributor customers and partners, will be given the opportunity to add a Treadsy van to their business to provide mobile tire installation services to their own consumers in exclusive geographic territories. Tread Connection’s existing network of franchisees will be integrated with the Treadsy brand and technology that will also be assigned preferred territories within Tirebuyer.com.