Momo Tires, WELD Racing Combine to Form MW Company

Momo Tires, WELD Racing Combine to Form MW Company

MW Company was launched this week to have Momo Tires and Weld Racing under one unified, corporate identity.

MW Company Momo WELD Racing

Momo Tires and WELD Racing have combined to form the MW Company.

MW Company was launched this week to have Momo Tires and Weld Racing under one unified, corporate identity, the MW Company said in a press release.

In 2017, Cisneros Corporation, which owned the Momo brand, purchased Weld Racing and all of its brands. The MW Company, which will stand as an independent organization, will be headquartered in Kansas City, Missouri, and will be led by Henrique Cisneros, who was named chairman of the Board. Cisneros was integral in bringing the Momo and Weld companies together, the MW Company said.

The formation of MW Company establishes a large portfolio of performance and motorsports brands within the industry and includes: Momo, Weld Racing, ADV.1, Driven Motorsports, CCW Forged Performance, Reds, Forgestar, HiPer Technology and Tikore. Combined, these brands represent nearly 200 years of automotive performance industry leadership and the winningest record in motorsports.

“Each of these brands has a strong history and carries a strong passion for driving and racing – and this will not change,” said Cisneros. “Bringing them together under the MW Company umbrella will only make them stronger. Our mission is to fuel the world’s passion for driving, and the launch of MW Company enables us to do exactly that, by increasing the global reach of these brands and providing our customers with more product options than ever before.”

MW Company’s product portfolio includes wheels, tires, steering wheels, shift knobs, helmets, gloves, shoes and racing apparel. The company will continue to operate facilities in Anaheim, California, Kansas City, Missouri and Milan, Italy.

MW Company will also be at the 2018 SEMA Show, with booths in the Central Hall (20635), Lower South Hall (46063) and Upper South Hall (35087).

While at SEMA on Tuesday, Oct. 30 1 p.m. at the MW Company booth (20635 Central Hall), the company will join with Hot Wheels to unveil a limited-edition accessory to commemorate Hot Wheels’ 50th anniversary.

You May Also Like

Apollo Tyres begins Piccadilly marketing for Vredestein Ultrac Pro tire

The animation will include periodic takeovers of the entire digital Piccadilly Circus billboard, which is the largest digital advertising display in Europe.

Vredestein_Apollo-marketing-display-1400

Apollo Tyres commenced a pan-European out-of-home (OOH) marketing drive for its new Vredestein Ultrac Pro summer tire. The campaign kicked off with an animated display on the Piccadilly Lights advertising board at Piccadilly Circus in London, UK. Visible to onlookers 24 hours per day, the animation will include periodic takeovers of the entire digital Piccadilly Circus billboard, which is the largest digital advertising display in Europe.

GRI ‘Green x Circle’ initiative in Sri Lanka meant to empower women

The company said these endeavors aimed to address diverse needs of the community, focusing on both women empowerment and youth motivation.

GRI-Empowering-Women
Gallery: Turbo Wholesale Tire open house

Highlights from this year’s annual Turbo Wholesale Tires open house event, which featured a trade show, dinner and buyers event.

Turbo-Wholesale-Tires-open-house-raffle
Ascot Supply Corp. promotes Mark Paquette to vice president

Paquette will work under the direction of current President David Kessler and officially begin his new role on June 3.

Mark-Paquette-Ascot-Supply
TIA applauds EPA study on crumb rubber infill for sports

The study concluded that differences in measurements between players using fields with crumb rubber infill and those using grass fields were negligible.

Roy-Littlefield

Other Posts

Apollo Tyres commissions new tulip variant for 15th anniversary of Vredestein acquisition

The “Kanwar Tulip” has purple petals, which Apollo executives say echo the primary hue of the Apollo Tyres logo.

apollo-tyres-tulip-variant-vredestein
Continental celebrates U.S. tire manufacturing plant anniversaries

Continental is celebrating five years in Clinton, MS, 10 years in Sumter, SC and 50 years in Mount Vernon, IL plants.

Continental_clinton-manufacturing-plant
Goodyear recalls certain G622 RSD, size 225/70R19.5 tires

According to NHTSA, affected tires contain a tire identification number (TIN) that is missing the four-digit week and year code mark.

Recall
Falken Tires team takes second at the 2024 East vs. West vs. Texas W.E. Rock Championship Rock Crawling Series

George and Lora Leyner took second-place at the 2024 East vs. West vs. Texas W.E. Rock Championship Rock Crawling Series event.

Falken-racing-rock-crawling-1400