Momo Tires and WELD Racing have combined to form the MW Company.
MW Company was launched this week to have Momo Tires and Weld Racing under one unified, corporate identity, the MW Company said in a press release.
In 2017, Cisneros Corporation, which owned the Momo brand, purchased Weld Racing and all of its brands. The MW Company, which will stand as an independent organization, will be headquartered in Kansas City, Missouri, and will be led by Henrique Cisneros, who was named chairman of the Board. Cisneros was integral in bringing the Momo and Weld companies together, the MW Company said.
The formation of MW Company establishes a large portfolio of performance and motorsports brands within the industry and includes: Momo, Weld Racing, ADV.1, Driven Motorsports, CCW Forged Performance, Reds, Forgestar, HiPer Technology and Tikore. Combined, these brands represent nearly 200 years of automotive performance industry leadership and the winningest record in motorsports.
“Each of these brands has a strong history and carries a strong passion for driving and racing – and this will not change,” said Cisneros. “Bringing them together under the MW Company umbrella will only make them stronger. Our mission is to fuel the world’s passion for driving, and the launch of MW Company enables us to do exactly that, by increasing the global reach of these brands and providing our customers with more product options than ever before.”
MW Company’s product portfolio includes wheels, tires, steering wheels, shift knobs, helmets, gloves, shoes and racing apparel. The company will continue to operate facilities in Anaheim, California, Kansas City, Missouri and Milan, Italy.
MW Company will also be at the 2018 SEMA Show, with booths in the Central Hall (20635), Lower South Hall (46063) and Upper South Hall (35087).
While at SEMA on Tuesday, Oct. 30 1 p.m. at the MW Company booth (20635 Central Hall), the company will join with Hot Wheels to unveil a limited-edition accessory to commemorate Hot Wheels’ 50th anniversary.
