Momo Tires, WELD Racing Combine to Form MW Company

Momo Tires, WELD Racing Combine to Form MW Company

MW Company was launched this week to have Momo Tires and Weld Racing under one unified, corporate identity.

MW Company Momo WELD Racing

Momo Tires and WELD Racing have combined to form the MW Company.

MW Company was launched this week to have Momo Tires and Weld Racing under one unified, corporate identity, the MW Company said in a press release.

In 2017, Cisneros Corporation, which owned the Momo brand, purchased Weld Racing and all of its brands. The MW Company, which will stand as an independent organization, will be headquartered in Kansas City, Missouri, and will be led by Henrique Cisneros, who was named chairman of the Board. Cisneros was integral in bringing the Momo and Weld companies together, the MW Company said.

The formation of MW Company establishes a large portfolio of performance and motorsports brands within the industry and includes: Momo, Weld Racing, ADV.1, Driven Motorsports, CCW Forged Performance, Reds, Forgestar, HiPer Technology and Tikore. Combined, these brands represent nearly 200 years of automotive performance industry leadership and the winningest record in motorsports.

“Each of these brands has a strong history and carries a strong passion for driving and racing – and this will not change,” said Cisneros. “Bringing them together under the MW Company umbrella will only make them stronger. Our mission is to fuel the world’s passion for driving, and the launch of MW Company enables us to do exactly that, by increasing the global reach of these brands and providing our customers with more product options than ever before.”

MW Company’s product portfolio includes wheels, tires, steering wheels, shift knobs, helmets, gloves, shoes and racing apparel. The company will continue to operate facilities in Anaheim, California, Kansas City, Missouri and Milan, Italy.

MW Company will also be at the 2018 SEMA Show, with booths in the Central Hall (20635), Lower South Hall (46063) and Upper South Hall (35087).

While at SEMA on Tuesday, Oct. 30 1 p.m. at the MW Company booth (20635 Central Hall), the company will join with Hot Wheels to unveil a limited-edition accessory to commemorate Hot Wheels’ 50th anniversary.

You May Also Like

Federal Bill Introduced in Hopes to Stop California’s Gas-, Diesel-Powered Vehicle Ban

If approved, H.R 1435 would prevent the EPA from allowing California’s Zero Emissions Vehicle regulations that would ban motor vehicles with internal combustion engines from taking effect.


U.S. Rep. John Joyce (R-PA) has introduced a bill (H.R. 1435) to protect Americans’ right to choose the technology that powers their motor vehicles.

The “Preserving Choice in Vehicle Purchases Act” was introduced in response to California’s plans to ban the sale of new gas- and diesel-powered cars and trucks in 2035 unless certain conditions are met, Joyce's office says. If approved, H.R 1435 would prevent the U.S. Environmental Protection Agency (EPA) from allowing California’s Zero Emissions Vehicle regulations that would ban the sale or use of new motor vehicles with internal combustion engines from taking effect.

Eight Great Practices for Creating a Winning Team Culture

In your quest to be the absolute best tire/auto service business you can possibly be, you can have a beautiful facility, state-of-the-art equipment and all the amenities to enrich your customer’s experience, but if don’t have a great, “Winning Team” culture, then you still don’t have a truly great company. Related Articles – What Your

What Your Credit Score Can do to Your Business

If you want to explain your business in the future, one thing you need to prioritize is your credit score. Having bad business credit can negatively impact your shop in many ways – from causing difficulties securing financing to getting approved for a lease. Related Articles – Rising Gas Prices Make Tire Distributors Rethink Pricing,

Credit Score Business
Ferrante: What I’ve Learned From Listening to 100,000 Sales Calls

Back in 2014, I authored an article titled, “Are Your Tire/Auto Service Salespeople ‘Winging It’ on the Phone?” At the time the article was published, my Pinnacle Performance Training team and I had evaluated approximately 25,000 sales calls between tire/auto service sales staff and prospective customers. In May of this year, we reached a milestone

What Do Your Signs Say About Your Shop?

Signs are everywhere. Some communicate their message effectively, while others fall flat – and some are just downright confusing. Related Articles – Creating a Positive Work Environment – Using Data to Enrich the Customer Experience – Microlearning Makes the Tire Industry Smarter, More Profitable The Five Man Electrical Band sang in 1971: “Sign, sign, everywhere


Other Posts

Trelleborg Wheel Systems Launches ‘My TWS Hub’

Trelleborg’s new full-feature B2B dealers’ portal launched March 13.

Nokian Tyres Holds Bracket-Style Pothole Challenge

Nokian Tyres invites drivers to vote in a competition for the worst roads in America.

Standard Motor Products Has Introduced 276 New Part Numbers This Year

New parts are for electric, hybrid, gasoline and diesel vehicles.

Blackhawk Tire Wins OK Tire’s Vendor of the Year Award

OK Tire presented Blackhawk with this award during its 70th anniversary celebration.