Madeleine Winer is Editor of Tire Review magazine. She joined the Tire Review staff as a senior editor in 2017. Before joining the tire industry, she worked as a producer and reporter at the Louisville Courier Journal. She is a graduate of Kent State University with a bachelor's degree in journalism and speaks Spanish fluently.
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At Continental’s Uvalde Proving Grounds in west Texas, the German technology company launched its third generation of medium-duty truck construction tires – called “intelligent” tires, since they come factory-equipped with a Continental TPMS sensor attached to the tire’s 3-G casing.
Stations around the proving grounds showcased the capabilities of the three new commercial construction tires that pair with the company’s digital tire monitoring solutions for fleets. The three new tires include the Conti HSC 3, a steer tire for construction, coal haulers, logging and other all-position service use; the Conti HAC 3, a wide-base all-position fitment for on/off-road and mixed-service applications, and; the Conti HDC 3, a drive tire for construction, coal haulers, logging, waste haulers and on/off-road mixed-use applications.
Scroll down to check out the new tires and see snapshots from the day’s demonstrations featuring Conti’s digital tire monitoring solutions.
Apollo Tyres begins Piccadilly marketing for Vredestein Ultrac Pro tire
The animation will include periodic takeovers of the entire digital Piccadilly Circus billboard, which is the largest digital advertising display in Europe.
Apollo Tyres commenced a pan-European out-of-home (OOH) marketing drive for its new Vredestein Ultrac Pro summer tire. The campaign kicked off with an animated display on the Piccadilly Lights advertising board at Piccadilly Circus in London, UK. Visible to onlookers 24 hours per day, the animation will include periodic takeovers of the entire digital Piccadilly Circus billboard, which is the largest digital advertising display in Europe.
The study concluded that differences in measurements between players using fields with crumb rubber infill and those using grass fields were negligible.