Advance Auto Parts Inc. recently completed the nationwide rollout of an enhanced digital platform that integrates parts catalog sources from Advance, Carquest and Worldpac within a single view with cross-banner visibility. The company says the new innovation enables the company to serve professional customers with a greater breadth and depth of quality parts available in-market. Cross-banner visibility enables shop owners, technicians and Advance team members to view the entire product assortment available from , powered by a new catalog.

Access to the enterprise product portfolio, including more than 1 million quality parts as well as online ordering on a single invoice will help reduce the time spent researching and ordering parts and decrease product delivery times for the professional customers served by Advance.

“Cross-banner visibility brings together all of our enterprise product offerings to give the professional customer more choices,” said Bob Cushing, executive vice president, Advance Professional. “Now you can see and order parts from Advance, Carquest and Worldpac locations in your market, all in one catalog. Cross-banner visibility will help decrease order times for shops and give us the ability to say ‘Yes’ even more often to our customers.”

Advance began deploying cross-banner visibility in select markets during 2017 to an initial pilot group that included professional customers and company-owned stores. Additional locations were added as in-market product availability and assortment, as well as delivery routes, were optimized to best serve a market’s customers. Cross-banner visibility is now complete nationwide, delivering Advance, Carquest and Worldpac customers expanded visibility and access to their expansive product portfolio ranging from OE to aftermarket brands.

For more information about quality parts and services available from the entire Advance organization, visit pro.AdvanceCommercial.com.