Tire Group International (TGI) is rebranding Cosmo Tires, its long-lasting private label.

The rebranding includes a new logo, visual identity, and a completely retooled website at cosmotires.com.

“The launch of our rebrand kicks off a new era for Cosmo Tires that speaks to who we are as a company and is a direct reflection of the value we deliver to our partners dynamic, multi-dimensional, modern and bold tire lines that drive dollars to their bottom line,” said Joaquin Gonzalez, president of Tire Group International. “The new logo maintains the iconic tiger, but does so in a modernized, fresh way, marking the move of production from Chinese to Thai based manufacturing to better serve its multinational demand and satisfy ever growing regional tariff implications.”