Yokohama Tire Corp. will be an official partner of the Nitro World Games on June 24, at Rice-Eccles Stadium in Salt Lake City, Utah.
“Yokohama is super excited to be part of the action in this year’s Nitro World Games,” said Fardad Niknam, director of LTR segment development. “We have some fun surprises set up for the Nitro fans and look forward to showcasing our super-tough line of Geolandar light truck tires at the Worlds.”
As part of its sponsorship deal, Yokohama will be the presenting sponsor of Skate Best Tricks competition. The competition, which will crown world champions in action sports disciplines such as FMX, BMX, Skate and Scooter, will be televised on NBC.
Yokohama is already the Exclusive Tire of the Nitro Circus Live US Tour. https://www.tirereview.com/yokohama-sponsoring-nitro-circus-live/