For the third consecutive year, Trico Products Corp. is returning as a gold sponsor of the Woodward Dream Cruise.
“Sponsoring this event that brings auto enthusiasts from around the world together to celebrate car culture and the industry that made Detroit the Motor City has become something we look forward to each year,” said Dawn Gonzalez, brand manager at Trico Products Corp. “The Woodward Dream Cruise gives us an opportunity to inform an enormous audience of automotive fans and DIYers about TRICO’s wiper blade technologies and solutions.”
Hosted on Aug. 20 in metro Detroit, the Woodward Dream Cruise has become one of the world’s largest one-day automotive shows. The event spans 16 miles along Woodward Avenue from Ferndale to Pontiac and attracts about 1.5 million spectators and more than 40,000 classic cars.
As part of its sponsorship Trico will have a tent at the event where it will showcase its wiper blade solutions for both classic and modern vehicles.
