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Goodyear Teams Up with Earnhardt Jr.

Tire Review Staff
By Tire Review Staff
Published:

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Goodyear Tire & Rubber Co. has partnered with NASCAR driver Dale Earnhardt Jr.

Earnhardt will be the featured expert who chooses Goodyear tires on and off the track in a series of broadcast, digital and print ads, the tiremaker said.

“We are pleased to work with one of the premier experts in the sport to showcase Goodyear in a compelling and engaging way,” said Seth Klugherz, Goodyear’s director of marketing. “Dale Jr. is a true icon and superior brand ambassador.”

Earnhardt Jr., NASCAR’s most popular driver 13 years running and won his first NASCAR Sprint Cup victory in 2000 and Daytona 500 victories in 2004 and 2014.

 

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Yokohama Rubber donates to Eastern Taiwan earthquake relief

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By Christian Hinton
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Yokohama Rubber shared its deepest condolences and sympathies to the families who have lost loved ones and to all those who have been affected by the earthquake in Eastern Taiwan. In response, Yokohama Rubber and its employee-backed Yokohama Magokoro Fund said it will donate a combined ¥1 million (approx. $6,380) through the Japanese Red Cross Society to support relief efforts in the region.

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