#AAPEX: ACDelco Refines Brake Branding - Tire Review Magazine

#AAPEX: ACDelco Refines Brake Branding

ACDelco is simplifying the name of its Professional brake line, a move the company said will showcase the depth and breadth of the line’s all makes/models offerings and help installers and consumers better understand the choices within ACDelco’s good, better and best tiers.

Specifically, ACDelco is simplifying its “better” aftermarket brake tier – which offer coverage for 95% of all domestic and import vehicles in North America – with the name “Professional.”

ACDelco brake products include these tiers:

Good: The ACDelco Advantage tier consists of more than 2,200 SKUs and offers aftermarket pads, shoes, drums and rotors for GM and non-GM makes and models. Advantage brake friction and drums/rotors feature the fit, form and function of premium brakes at a value price and provide a 12-month/unlimited miles warranty.

Better: The ACDelco Professional line is the premium aftermarket offering for GM and non-GM makes and models. It includes more than 13,000 SKUs and offers pads, shoes, drums, rotors, cables, hardware kits, hoses, wheel cylinders, master cylinders, and remanufactured calipers and brake boosters. Professional pads and shoes carry a limited lifetime warranty for wear-out, and other Professional brake products are warranted for 12 months/unlimited miles.

Best: The ACDelco GM Original Equipment line includes more than 5,400 SKUs and offers pads, shoes, drums, rotors with exclusive Duralife technology, hoses, wheel cylinders, master cylinders, exclusive ABS modules, calipers, cables and exclusive brake pipe service kits. GM OE brake products offer a 12-month/12,000-mi. warranty.

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