Tenneco’s Monroe brand has christened its second “Shockmobile.” The two 28-foot-long, glow-in-the-dark vehicles left for Las Vegas on Oct. 24, and will visit more than a dozen cities on their way to the 2015 Aftermarket Products Expo.
Tenneco decided to add a second Shockmobile due to the vehicle’s overwhelming popularity among automotive service professionals and consumers, as well as to celebrate the Monroe brand’s 100th anniversary in 2016, the company said. The Shockmobile is designed to educate consumers on the importance of having their vehicles’ shocks inspected, Tenneco said.
“Our first Shockmobile has been a huge hit among our trade partners and consumers – in fact, we have had far more requests for visits that we can accommodate. Our second vehicle will extend our reach to dozens of additional cities over the next year,” said John Perrin, director of marketing and engineering for Tenneco’s North America Aftermarket.
Both Shockmobiles feature 100th anniversary graphics, the “Made for the Road Ahead” trade message, and “#Monroe100Years” and “#Shockmobile” hashtags.
