The National Hockey League announced a five-year renewal with Bridgestone Americas to continue as the Official Tire of the NHL and title sponsor for the NHL Winter Classic outdoor game.
“The partnership with the National Hockey League aligns the Bridgestone brand with a premier sports league and very loyal fan base, and it represents an important piece of Bridgestone’s commitment to sports,” said Phil Pacsi, vice president of Bridgestone Americas sports/events marketing and training. “We have seen tremendous results from both the Bridgestone NHL Winter Classic and our season-long NHL activation. With this new agreement, we will continue to leverage this partnership to showcase our, and the NHL’s, commitment to performance and innovation.”
As title partner, Bridgstone will have on-air rights from the NHL broadcast partners (NBC, Rogers and TVA Sports) and branded promotion in NBC programming, dasherboard placements of the Bridgestone logo at the Winter Classic, in-venue video spots and PA announcements and a Bridgestone brand presence throughout NHL media. Bridgestone said it will also partner with NHL teams.
The 2016 Bridgestone NHL Winter Classic will be the tiremaker’s seventh consecutive year as title sponsor.
