Continental joined the American Trucking Associations, a U.S. trade association for the trucking industry, as the federation’s newest allied member.

“The newly formed partnership with the ATA is a natural progression for Continental Tires. As a global partner to the transport and logistics industry, we are well acquainted with the world’s markets and roads,” said Paul Williams, Continental Tires executive vice president, commercial vehicle tires. “Continental is committed to providing the truck industry the lowest overall driving cost. This membership will allow us to partner with other ATA members and assist them as they continue to operate a safe, responsible and profitable business.”