To kick off the summer travel season, the Rubber Manufacturers Association (RMA) has changed the dates of National Tire Safety Week 2015 to May 24-30.
National Tire Safety Week is an initiative of RMA’s “Be Tire Smart – Play Your Part” program, a year-round effort designed to help drivers learn the simple steps they can take to ensure that their tires are in good working condition.
“National Tire Safety Week is an opportunity for the tire industry to focus its collective efforts to educate motorists about the importance of proper tire care,” said Dan Zielinski, RMA senior vice president. “Regular tire maintenance is critical to promoting a safe driving experience, optimizing fuel efficiency and maximizing tire tread life.”
During National Tire Safety Week, RMA provides tire retailers, auto dealers and automotive repair shops with free “Be Tire Smart” brochures and other materials. According to the association, many participating retail outlets use the opportunity to promote tire care through advertising, promotions, free tire pressure checks and community and media outreach.
Tire and auto retailers who are interested in obtaining free RMA materials for National Tire Safety Week can order them online at betiresmart.org. Those who have participated in the event before can expect to receive materials again this year, said RMA.
