Michigan-based Belle Tire Distributors opened its 90th retail location in Coldwater, Mich., this week.
The 10,000-square-foot location will include 10 service bays, two full-alignment pits and a mezzanine warehouse built to hold more than 3,000 tires, said the company.
The retailer will also offer automotive services that range from custom wheels, alignments, brakes, batteries, and oil changes to shocks and struts.
“We’re excited to be a part of the Coldwater community and offer the lowest tire prices in town,” said Jeff Kruse, senior vice president of retail operations. “Guests can get some of the best tires on the market and the services they need without breaking the bank.”
The new Coldwater location includes an in-store design that complements its robust menu of services, noted the company.
The location includes pods – instead of a traditional counter – where guests can engage with a Belle Tire employee about their vehicle. In addition, the redesign includes a waiting area that features amenities like a flat screen TV, a coffee bar and a workspace that allows customers to stay connected.
James Lambrich, a nine-year employee of Belle Tire, will lead the new location as the store manager with 16 to 20 additional employees.
