loyalty to your dealership. Create an email marketing campaign or Facebook ad campaign targeted to customers only in your ZIP code and promote it as an exclusive special for locals. For example, make Thursday “Community Day, Receive 10% Off,” or host “Get Out of the House Fridays” at the dealership.
Historically, dealers who plan early and keep their marketing efforts going strong in the off-season are the ones that succeed in the end. Don’t let the season stop you — it’s full steam ahead, 365 days a year, seven days a week.
Award-winning blogger and CEO of Duo Web Solutions, Heather Blessington is a nationally-renowned speaker on social media marketing and a digital marketing veteran. Her company provides MPNmonthly columns focused on best practices in Web marketing for powersports dealers.
