Kenda USA has become an official sponsor of the NBA’s Cleveland Cavaliers for the next two seasons.

“North Gateway Tire, part of the Dunlap & Kyle group, and the community around Cleveland have been large supporters of Kenda and we want to make sure to thank them by supporting their community. The Cavs have a great core of young players and we will be a force to reckon with in the upcoming season. We are excited to be working with such a great team,” said Eric Yang, Kenda’s automotive marketing manager.

Kicking off the next two seasons, Kenda will be the presenting game sponsor at the Quicken Loans Arena for the Cavs’ home opener tonight against the Brooklyn Nets.

Kenda also is also a sponsor for other sports teams including, the Houston Rockets, Cincinnati Reds and Columbus Blue Jackets.