The Automotive Aftermarket Suppliers Association is focusing on the hub bearing category with its newest “Know Your Parts” marketing campaign.
Kicking off in October, the three-month campaign is the first in a series of category specific campaigns designed to educate techs, shop owners and service writers on the value of installing only quality premium parts. It will be a multi-channel campaign featured in websites, print ads, digital banner ads, and will have a strong presence at AAPEX (Sands #34003).
“Hub bearings is a logical place to start for our new category-specific strategic focus,” said Bill Hanvey, AASA vice president of programs and member services, “The benefit of installing a premium product may not be initially perceived; but in the long run a premium product would prove its value through longer service life and better performance to both the vehicle owner and the service technician.”
The hub bearing campaign is sponsored by ASAA and member suppliers SKF, Timken, NTN, Federal Mogul (Moog), Schaeffler (FAG), and Brake Parts Inc. (Raybestos).
The “Know Your Parts” program began in 2009. Along with its newest campaign on hub bearings, the AASA re-launched the Know Your Parts website – www.knowyourparts.com.
