Cooper Tire Campaign Encourages Drivers to 'Take the Money & Ride'

Just in time for football road trips and the upcoming holiday season, Cooper Tire and Rubber Co. is kicking off its popular “Take the Money & Ride” national event. The promotion runs Aug. 23 – Nov. 5.
Consumers will receive an $80 Visa prepaid card when purchasing a set of four select Cooper tires. Eligible products include:
•   CS3 Touring
•   CS4 Touring
•   Cooper Zeon RS3-A, RS3-S
•   Discoverer A/T3
•   Discoverer CTS
•   Discoverer HT3
•   Discoverer H/T, H/T Plus
•   Discoverer HTP*
•   Discoverer LSX,* LSX Plus*
•   Lifeliner GLS
•   Response Touring*

Promotion for “Take the Money & Ride” includes in store merchandising, social media and website support, sponsorship of the ABC College Football Halftime Show and ESPN.com.

GRI recently conducted programs in Sri Lanka to empower women and motivate children under its Green x Circle initiative. The company said these endeavors aimed to address the needs of the community, focusing on both women empowerment and youth motivation.

GRI recently organized a training program titled "Management of household finance under current economic conditions" at the Ingiriya Rubber Collecting Center in Sri Lanka, South Asia led by Shashika Nimali, an NLP practitioner and life coach. The company said this initiative provided women in the industry with essential skills and knowledge to effectively manage household finances. GRI's tailored training sessions equipped participants with tools for informed decision-making, ultimately fostering greater financial security and independence, the company said.