Mobile vs. Responsive: More Details - Tire Review Magazine

Main Navigation

Advertisement
Social Connect
Resources
Our Brand Family
TireReview
Tire Review providing expert tire- and service-related content daily.
Business Operations

Mobile vs. Responsive: More Details

Denise Koeth
By Denise Koeth
As senior contributing editor of Tire Review magazine, Denise writes the magazine’s Marketing Matters column, focused on uncovering fresh, new marketing ideas for tire dealers, as well as helping readers get more out of their existing marketing promotion efforts. She also contributes various cover features and special assignments. Prior to joining Tire Review in 2007, the University of Akron graduate served as feature section writer and news reporter for the Medina Gazette and was a reporter for the Barberton Herald, both located in the Akron area.
Published:

While a mobile-friendly solution is a must, how can you decide between a separate mobile site or a responsive site? Holly Biondo, marketing coordinator for Net Driven, breaks down the differences:

Related Articles

Mobile Site

Designed to be a scaled back version of your website that will make it easier to view and navigate on a mobile device. Consider the following:

• A mobile site is essentially a separate site from your regular business website, with its own competing URL.

• Being redirected between two sites can be frustrating for the user.

• Because a mobile site uses a separate URL, links shared from mobile browsers will not count toward a primary site, so they will not help in search engine rankings.

• A mobile site may have to be redesigned or updated to accommodate next generation devices and can require different versions for different browsers.

• A separate mobile site requires its own SEO strategy and planning, meaning there will be two sites and two SEO strategies to monitor.

Responsive Site

As a single website (and a single URL) that will adapt to any viewing device, a responsive site is favored by Google in SEO rankings. Consider the following:

• A responsive site has all of the content and functionality of a full site, but in an easier to navigate format.

• A responsive website will be able to accommodate any next generation devices because it is a very forward thinking process.

• A single responsive site only requires one SEO strategy to manage and implement.

Read more about Mobile vs. Responsive, here.

You May Also Like

Goodwill-Calls-consistant-marketing
bad-signage-auto-repair
tire distribution
Tire Shop company culture
Business Operations

Tire Industry Labor Shortage: Improve This to Keep Employees

I’ve spoken to many representatives from manufacturers, wholesalers and retailers who report that techs, counter people, drivers and even white-collar team members have walked off the job, failed to report, or given notice, and their businesses have been impacted by these departures. This isn’t just a tire industry issue—and goes beyond the tech shortage that

Phillip Kane
By Phillip Kane
After beginning his career as a paperboy, Phillip Kane went on to spend more than 25 years in some of the best-known automotive, industrial, consumer durables, distribution and banking businesses in the world. Currently, Phillip is CEO and Managing Partner of Grace Ocean, LLC a boutique advisory firm located in northeast Ohio serving clients ranging from Fortune 500 corporations to mid-market private-equity-backed firms. Phillip also acts as a Senior Advisor to Stout Risius Ross and Rothschild & Co, where he brings operational expertise to their investment banking businesses. Previously he was the Chief Commercial Officer in Key Markets at Pirelli in Milan, Italy working in their commercial truck tire business. Prior to Pirelli, Phillip spent 11 years working for the Goodyear Tire & Rubber Company. Before that, Phillip held executive roles with Genuine Parts Company (NAPA) and Snap-On, Inc. He is the author of the book, The Not So Subtle Art of Caring: Letters on Leadership from John Hunt Publishing, London. He is a contributor to Inc. Magazine and Tire Review writing on leadership issues and topics relevant to the trade and currently lives in Akron, Ohio, the rubber capital of the world.
Published:
Tire Industry-Labor Shortage-Great-Resignation

I’ve spoken to many representatives from manufacturers, wholesalers and retailers who report that techs, counter people, drivers and even white-collar team members have walked off the job, failed to report, or given notice, and their businesses have been impacted by these departures. This isn’t just a tire industry issue—and goes beyond the tech shortage that has plagued the industry for decades.

Read Full Article

More Business Operations Posts
Consider Software Solutions to Streamline Operations

Representatives from several software providers share how solutions drive efficiency and profitability, as well as what to look for when considering a system in your shop.

By Denise Koeth
software-solutions-stock
How Data, Analytics Can Boost Profitability for Tire Retailers

By collecting and analyzing data about a dealer’s sales history, inventory levels and market demand, data and analytics platforms can analyze the performance of each dealer’s store and recommend actionable improvement opportunities.

By Tim Eisenmann
How to Start the PPP Loan Payback Process

For many PPP loan recipients, it is time to start the repayment process—or file for PPP loan forgiveness. Read on to find out which portion of your loan may be forgivable and how to apply for forgiveness, as well as how to start the repayment process.

By Denise Koeth
Creating a Positive Work Environment

Larry Sutton of RNR Tire Express shares seven different practices that have helped him create a positive work environment.

By Larry Sutton

Other Posts

Discount Tire strikes sponsorship deal with the Los Angeles Angels

The sponsorship will run for the entire 2024 season in conjunction with the Los Angeles Angels.

By Christian Hinton
Discount-Tire-LA-Angels
Kenda Tires becomes Cleveland Cavaliers associate partner for NBA playoff games

The tire manufacturer will be advertised on the court, with Kenda-branded rally towels, and will appear during local pre-game programming.

By David Sickels
Kenda-Tire-Sir-CC-High-Fives-1400
Nexen Tire to be the official tire partner of the San Diego Padres

Nexen Tire will be featured on a variety of marketing assets, including billboards and in-ballpark branding at Petco Park.

By Christian Hinton
Nexen-Tire-Padres
Continental Tire introduces six new/refreshed tire products during 2024 GOLD dealer meeting

Company leadership also detailed updates to marketing/incentive programs.

By David Sickels
Conti-welcome-logo-outside-1400